Betting on the Long-Run

We’ll start from the notion of sustainability, and more precisely on the sustainability of the nominee’s businesses. They all setup a long-term processes: a fashion label, a festival branding and a typographical foundry. We would like to hear them about how the continuity they built helped them (or not) to keep working while the pandemic spread over the world. What is important for them to keep the business running? Did they adapt and change, or break away to start something new? What kind of plans can be done in this new normal? How is the new fashion collection articulated with the fashion business? Will the online part of the festival expand online? The foundry is completely online based, was that a favourable situation?